Retailer Of The Month: November 2014

Congratulations to Jane Powell, owner of Over The Rainbow in Stoke-On-Trent, for having her lovely shop awarded Retailer of the Month for November.


Over the Rainbow is a Toy Shop situated in the Historical Market Town of Leek in the Staffordshire Moorlands. They opened in 2008 and in 2013 they moved to bigger premises. The store has gone from strength to strength.

Over the Rainbow is a family business with Jane Powell as the proprietor and her Father Lennox helps out part time and then last year Jane was joined by her eldest Daughter, Danielle.

Over the Rainbow pride themselves on good customer service which is lacking in some many multiple retailers nowadays. They have been able to alter their product offering customer requests and are always looking for something a little different. They cater for all ages from birth through to Adult our aim is to provide Educational, Traditional & Fun products for all the family. Some of our brands that we sell are Schleich, Top Model, Playmobil, Britains, Bruder, Melissa & Doug, Bigjigs, Wow, Orchard Toys, Lanks Kade, Puppet Company to name but a few. Next year their plan is to have a website as lots of our visiting tourists have asked us if we sell online.

over the rainbow toy shop

Amanda Gummer of Fundamentally Children states; It’s great to see a toy shop spreading the value of play message to locals and tourists alike and we love the fact that the family business promotes play to all generations. Hearty congratulations to Over the Rainbow, another well-deserved winner of our Retailer of the Month accolade.


Being Good Toy Guide’s Retailer of the Month can highlight your toy shop and increase custom and reputation in an increasingly competitive market.

Key benefits include:

A dedicated page on the Good Toy Guide website
Stickers, posters and certificates to display in-store
Support for window displays
Links to products and online advertising for stores with e-retail facility
Publicity in Toy News
List of products currently in the Good Toy Guide
WOULD YOU LIKE TO BE OUR RETAILER OF THE MONTH? Contact us and tell us how you promote play in your shop

Some of our approved toys available at Over the Rainbow