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Children’s exposure to TV ads for age-restricted products is falling

  A new study from the Advertising Standards Authority has revealed that between 2013 and 2017 children’s exposure to TV ads has declined by 29.7%, falling from 229.3 ads per week to 161.2.       Furthermore, the study also revealed that along with children’s exposure to TV ads on the decline, certain types of content is…
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February 1, 2019 Tags:, , , , , , , , , ,

Can collectibles be a force for good?

Collecting seems to be a particularly popular pastime among children. In an ongoing poll carried out by Babycentre.com, 8 out of 10 of parents said that their child collects things, with the majority (4 in 10)  preferring things from nature like conkers, shells and pebbles.     A further quarter of parents said their child enjoys…
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January 21, 2019 Tags:, , , , , , ,

How to end screen-time battles with a Balanced Play Diet

Edited by Dr Amanda Gummer Many parents complain to us that it’s a real battle to get children interested in anything other than their tablets or mobile phones and we know how hard it can be at times, but screen time does have its place in a balanced play diet – it’s more about what you do…
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January 11, 2019 Tags:, , , , , , , , , ,

How to choose toys that will outlive the latest playground craze

So…have you got that slime out of your carpet yet? Thrown out the old fidget spinners? Hoovered up the last of the loom bands? You never know what might spring up as the next must-have toy or playground craze (you’d be rich if you did!). These toys are driven by popularity – once they fall…
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October 31, 2018 Tags:, , , , , , , , , , , , ,

How to choose toys to support your pre-schooler’s learning

One of the biggest myths about playing is that it is a waste of time unless it has a purpose. But even scientists agree: play is vital for your child’s development. For play to be valuable to your child’s learning, it doesn’t need to to be ‘educational’ – there are many, many more skills that…
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October 31, 2018 Tags:, , , , , , , , , , , , ,