Latest Posts

The Importance of Balanced Play to a Child’s Development

  Dr Amanda Gummer and Fundamentally Children have joined forces with The Entertainer to promote balanced play and why it is crucial for a child to be playing right from an early age and the many benefits they can reap from doing so.  Below you can read an interview with BBC Radio Sheffield where Dr Gummer was posed several…
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August 2, 2019

The value of outdoor play for children’s mental health and wellbeing

Why play is important Play improves the cognitive, physical, social and emotional well-being of children and young people. Through play, children learn about the world and themselves. They also learn skills they need for study, work and relationships such as: Confidence Self-esteem Resilience Interaction Social skills Independence Curiosity Coping with challenging situations.      …
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May 15, 2019 Tags:, , , , ,

Why are school break times shorter now than 20 years ago?

For most children, school break times are the highlight of the school day. But according to a long term study carried out by UCL, the length of school break times have reduced in the last 20 years. It is believed that primary school students in England are now having 45 minutes less break time a week than…
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May 10, 2019

Children’s exposure to TV ads for age-restricted products is falling

  A new study from the Advertising Standards Authority has revealed that between 2013 and 2017 children’s exposure to TV ads has declined by 29.7%, falling from 229.3 ads per week to 161.2.       Furthermore, the study also revealed that along with children’s exposure to TV ads on the decline, certain types of content is…
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February 1, 2019 Tags:, , , , , , , , , ,