Author Archives for Dr Amanda Gummer - Page 3

Reuniting Lost Toys with Children

March 4, 2016

  Great Western Railway launched a campaign last year to reunite toys found on its trains with their rightful owners. The company took mugshots of over 40 toys found and asked owners to come forward to claim them. Sadly, the company has recently announced that only two owners have come forward to retrieve their special furry friends and any not...
read more

Challenging Obesity v Preventing Body Image Issues

February 9, 2016

Can we ever get the balance right? Those of you who caught the Sheila Foggarty Show on LBC earlier today will have heard our own Dr Gummer explaining the complexities of the issue, but can we ever get it right? We asked Dr Gummer for a bit more insight into the issue. Here’s what she has to say….    Obesity...
read more

Managing Children’s Expectations of Christmas

December 22, 2015

Christmas is the highlight of many children’s calendars. With so much hype about it children can get carried away with their expectations of what Christmas entails. In times of financial restraint, it’s worth looking at how to manage children’s expectations and ensure that parents don’t feel badgered into over-spending and getting themselves into debt in the new year. Christmas is...
read more

OFCOM Media Use & Attitudes 2015 – Overview

December 11, 2015

An ofcom report published last week looked at media use and attitudes and made interesting reading for us at Fundamentally Children HQ. Much of it supports our own research and understanding but there are some headline grabbing stats that warrant further scrutiny. Stats such as the average number of screen hours per week for 3-4 year olds being over 25...
read more

Educational Toys and Presents for Kids

December 9, 2015

Education is more than just about learning to read or write, but there’s no doubt that children who feel confident with their numbers and letters are more likely to engage fully in classes which will, in turn, help them learn more and become more confident – and so the virtuous circle continues. However, there are lots of educational toys and...
read more

How Can Toys Help Childhood Emotional Development?

December 1, 2015

With increasing reports of antisocial behaviour and children with mental health issues, Dr. Gummer believes it’s high time we looked at toys that help childhood emotional development. Research going back over half a century shows the need that young children have for comfort and emotional security. According to Maslow’s hierarchy of needs, emotional needs such as comfort, love and attachment are...
read more

Top Science Toys to Buy this Christmas?

November 16, 2015

Science toys are enjoying a rise in popularity and they make great presents for children of all ages. With space exploration providing exciting new discoveries, increasing awareness of the environment and weather along with young children’s natural curiosity of creepy crawlies – it’s not difficult to find a science toy that engages a child of any age. Contrary to what gender stereotypes might...
read more

Talking to children about traumatic events

November 16, 2015

It seems we can’t go more than a few weeks without switching on the news to hear about some inhumane suffering, sometimes caused by natural disaster, but all too often a result of man’s inhumanity to man. With 24 hour news and social media reporting events faster than a speeding bullet, it is almost impossible to shield children from these atrocities and disasters....
read more

Christmas Wishlists – are you for or against?

November 14, 2015

Lucy Gill and Amanda Gummer agree on most things but when it comes to Christmas wishlists they have very different views. Here’s what they have to say. Join in the discussion on our Facebook page. See our compromise: sign up to receive our Alternative Wishlist: Email Address   Are they a genius invention to help your friends and family choose great...
read more