How we supported the development of the all new Happy Studio
Who’s the biggest toy distributor in the world? It’s not who you’d guess. Believe it or not, with 20% of their sales including a toy, the answer is McDonald’s! Not only that but did you know they are also the biggest distributor of books in the UK? Their recent programme of giving out Roald Dahl books to children in Happy Meals was just one example of their programme to encourage child literacy.
Recently McDonalds have been focusing on yet another area to support children. The all new Happy Studio app has launched in the UK on 16 December 2015 and across Europe over recent days and weeks. This initiative is close to our hearts at Fundamentally Children as we’ve been involved with its development from the early concept phase. Whilst we are certainly not developers and leave the creative genius to McDonalds and their partners R/GA we were delighted to be involved as experts in all child related areas.
The focus of this app is on Purposeful Play – encouraging children to develop skills whilst having fun. Fundamentally Children have provided expert support during development towards this vision in a range of ways:
- Creating a model of play: as a basis for purposeful ideas, a reference during development and a way to communicate the benefits to parents
- Insights into children and apps: firing the team’s inspiration with insights into existing children’s apps, ages and stages of development, what children are into etc.
- Expert sounding board: keeping in touch throughout development to answer questions, provide the children’s perspective and look for opportunities to optimise the potential for development/learning.
- User testing: play testing prototypes at strategic points to gather feedback directly from children and parents, verify the developmental benefit, assess user experience and fun.
- Suggest activities: providing ideas for the activities played away from the screen, ensuring these fit well with the target age, and extending learning/development opportunities within these.
When the prelaunch version of the app was ready, our Good App Guide also reviewed the app. This was carried out with a different set of children and experts than those involved with its development. This gave us a glimpse of what it is like for our clients nervously waiting for our verdict when they submit toys and apps to us to be reviewed! We were delighted to see the glowing comments coming back from the little testers and their parents, as well as from the experts.
We are proud to be able to endorse the new Happy Studio app as well as the child-centred approach used to create it and look forward to continuing to support its development as it evolves.
To find out more about the services we offer at Fundamentally Children click here.Tags: industry news
This post was written by Fundamentally Children