Our CMC 2015 Highlights (The Children’s Media Conference)
The Fundamentally Children team had a great time up in Sheffield at the Children’s Media Conference.
The conference is well-run, lively and a great place for anyone producing apps or other digital content for children to gain insights, meet possible collaborators and raise the profile of their brand.
Amanda spoke on a panel alongside Hillary Plummer (Lego) and Darren Garnham (Mind Candy) on the increasing trends for brands to overlay other brands. The session was lively and well-chaired by Gary Pope from Kids Industries and really got the audience thinking about how properties can be enhanced, extended and given a new lease of life by collaborating with other brands to bring children more engaging play experiences.
Other highlights of the conference included the session entitled ‘Tokenism to Truthful’ which discussed how to make successful content that is truly inclusive. Georgina found Cat Lewis’s comments on diversity and inclusivity across the whole industry really interesting – how can we create inclusive content when the industry creates barriers to entry for people with additional needs. Lucy was really excited about the possibilities for 3D printing and particularly enjoyed hearing Sharna Jackson (Hopster), Darren Garrett (Popogami), Nick Gawne (eOne Family) and Chris Kempt (Burke & Best) debunking various app industry myths like “It’s impossible to make money in the app store without using IAP” and “You can’t get into the top 10 without a huge marketing spend” in the Business of Digital. She was thrilled with the reception she got when talking to people about the Good App Guide and how it can help new apps stand out from the crowd.
It was great to meet up with lots of our clients and be able to help them network. Emma and Jules from Skoo Crew are looking to extend their app into a much wider children’s brand across different platforms and we were delighted to help them. We are always happy to go the extra mile to support our clients and are passionate about helping get great content into children’s worlds. The collaborative ethos of CMC makes it the perfect place for us to be able to support our clients and we’re already looking forward to next years where we’re planning to run app-specific workshops and networking events to support app developers even more.Tags: children's media, kids media
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This post was written by Fundamentally Children