The Go-to Site for Parenting Advice and Child Development

March 23, 2013 Published by

We’ve been thrilled with the response to the Good Toy Guide since our launch last September. The toy industry has really got behind us, especially since the London toy fair in January and we’re getting toys submitted from a wide range of sources.  We seem to have hit a chord with the media too with over £1,000,000 worth of PR coverage in print and online media in the first 4 months of the Good Toy Guide website being live.

From the feedback we’ve had it seems that parents and toy companies have been crying out for a modern, flexible, independent, authoritative play advice site and we’re thrilled to be going some way towards meeting that need. Now before we get carried away with all the self-congratulations, we know we’ve still got a long way to go.

So here’s our goal:

To be THE go to site for parenting advice on play, toys and child development

And we want to do it by the end of the year, giving parents and consumers accessible, reliable advice on toys and play. In doing so we want to help those toy companies that are doing it right to shout loudly about their toys so everyone wins.   We believe that parents and anyone buying toys for children will benefit from an increased understanding not only of what makes a good toy but how different toys and types of play help children develop.

That’s our mission – and we need your help to make it possible. So what can you do?

  1. Help us find the good toys…anyone can contact us with suggestions of toys we should be giving to our teams of testers and basic submission is free for toy companies. If your little one has received a great birthday present or you’ve seen something at a friends that you think looks like a great toy, tell us about it. If you produce toys, have a look at our submission guidelines and send us products to test.
  2. Give us feedback on the site, what do you like, don’t like, what do you want more of? What’s missing?
  3. Spread the word. Tell your friends about us, engage with us on Twitter, Pinterest or Facebook and really help us add depth and focus to the site – these are great places to leave comments and share your opinions. We want to represent all aspects of play and toys so the more diverse audience we reach, the more effective and useful a guide we’ll be.
  4. Come and see us at the various show’s we’re going to. Mum Show Live at Alexandra Palace in May and Christmas in July in London, in July (obviously!!) and find out more about what we do

A successful Good Toy Guide is a win-win for everyone, parents, children, teachers, toy manufacturers, toy shops – so we’re going to put a marker in here and see just what we can achieve by the end of 2013. Who’s with us??


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This post was written by Dr Amanda Gummer

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