Popcorn The Bear will be our 2013 Mascot!

January 22, 2013 Published by

We celebrated our official launch at the London Toy Fair with the announcement that Popcorn the Bear will be our mascot for 2013.

We’ve received such a positive response since our launch in Sepetember, and we want to have a recognisable face of the Good Toy Guide. However, rather than go for a celebrity, we wanted something a little more fitting with our ethos. As the GTG logo is the silhouette of a teddy, we felt that having a teddy bear fill the role would be more fitting and it provides an opportunity to talk about the importance of soft toys for emotional development – an area that Dr Amanda Gummer, founder of the play advice site feels is often under-valued.

Since October, we have held auditions for the role and just before Christmas, Popcorn the Bear was awarded the coveted position of being the face of the Good Toy Guide for the coming year but this has been a closely guarded secret until now.

Amanda Gummer explains: “ Popcorn represents all that is good about teddies – he’s so soft and cuddly – big enough to squeeze really tight, but not too big to be intimidating. His comfort blanket makes him seem a little vulnerable which really appeals and we love the name – children need food warmth and emotional stability and Popcorn represents all of these. We’re delighted that Debbie and the team at Bright Star share our ethos and that we are able to award the role of Good Toy Guide mascot to Popcorn the Bear.”

Popcorn the Bear is created by Bright Star Characters Ltd. and is one of a range of characters, all named after food.
Debbie Howard, Popcorn’s creator, explains how Popcorn has evolved:

“When my daughter was little, I wrote stories about a bear who had adventures with friends and she loved them! Many years later, she still remembered those stories with affection so with a picture in mind of what this soft, cuddly, squidgy little bear looks like, out came a sketchpad and Popcorn the bear came to life. He had to have that special ‘ahh’ factor so I was very particular about the design. He worries a lot so he has his little comfort blanket with him wherever he goes.

“But Popcorn couldn’t have adventures on his own so along came his friends… and just like him, each was named after food. So now there is Soufflé the Duck, Candyfloss the Ragdoll, Barley the Mouse, Pickles the Hedgehog, Fudge the cat and Biscuit the Dog who all feature in the story books I have written about Popcorn’s adventures and it’s lovely to see them being brought to life as plush toys so that other children can enjoy them too.”

Bright Star Characters is looking for a licensing partner for the plush range of Popcorn and friends. Any interested parties should contact us for more information or get in touch with Bright Star Characters directly via their website

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This post was written by Dr Amanda Gummer

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