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Popcorn The Bear will be our 2013 Mascot!

We celebrated our official launch at the London Toy Fair with the announcement that Popcorn the Bear will be our mascot for 2013. We’ve received such a positive response since our launch in Sepetember, and we want to have a recognisable face of the Good Toy Guide. However, rather than go for a celebrity, we wanted something…
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January 22, 2013 Tags:,

Who says you can’t make a second First Impression?

A recently published journal has shown that truly there is such a thing as a second First Impression. According to this journal, online reviews seemingly have a real impact on people’s perceptions, which helps them determine as to whether they should or should not carry out an action online (for example, buying a product, subscribing to…
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January 3, 2013 Tags:,