Calling All Teddy Bears…

September 25, 2012 Published by

We are looking for the face of the Good Toy Guide – and we don’t want any random z-list celebrity – we want a fab, cuddly, teddy bear!  Manufacturers of plush teddy bears are invited to apply to be the face of the Good Toy Guide and the winner will be announced on the first day of the London Toy Fair in Olympia as part of the Good Toy Guide’s official launch.

We want to celebrate traditional toys as well as new products and the developmental benefits of playing with teddy bears and soft toys can often be over-looked. Giving teddy bears a unique role in the Good Toy Guide provides us with an opportunity to talk about the importance of emotional development and softer skills to balance out the focus on learning through play that dominates the preschool market. We want to show that toys can help a child develop in all different ways.

The face of the Good Toy Guide doesn’t have to be a traditional soft, brown bear, but applicants must be able to demonstrate the teddy-ness of the toy and cuddleability will be a big factor. Use the contact us form to request for more details on the application process or call 01438 831204.

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This post was written by Dr Amanda Gummer

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