How can we Assist Help Inspire Support Promote you?
With services to support every stage of your brand’s lifecycle, our experts help you understand children and how they engage with your brands, ensuring you avoid costly mistakes and maximise your ROI.
Build Trust
Startup Tips
Development
Upskill Team
Play-based Education
Inclusion & Diversity
Leverage our expert voice to effectively support your messaging, strengthen customer engagement, and significantly boost long-term brand loyalty.
Avoid costly pitfalls as you build your business by taking an evidence-based approach with the support of experts in children’s development.
Take an evidence-based approach to product development to maximise your ROI and improve your product’s appeal
Upskill your team and improve cohesion with training on topics such as ages and stages, inclusion and diversity, and audience insights.
Three ways we support play
FUNdamentally Children works with brands, educators, councils and venues. Choose the area that fits you.
Accreditation and brand support
Independent accreditation, research, marketing and PR support for toy, game and entertainment brands. Every product is reviewed by multiple children and professionals, then put in front of parents.
Research, consultancy and training
Education focused services for schools, early years settings and the companies that supply them, including bespoke research, consultancy and training delivered directly by FUNdamentally Children.
Play for places and people
Good Play Zones, play club partnerships and funding support, plus guidance on the built environment for councils, schools, venues and the outdoor play sector.
In the Media
Dr Amanda Gummer, renowned child development expert, often features in media discussing the role of play in learning.
Through FUNdamentally Children and the Good Play Guide, she offers valuable insights on educational toys and parenting, helping families make informed choices for their children's development and well-being
We love working with brands to champion play
Our Work
We support brands who put children at the heart of their business strategy. First, we help you understand your audience, then we review your products, content, or service to check it does what you expect, and then we help you shout about it to your target market. We love helping businesses succeed at every stage.
Our Insights
Our Network
We have our fingers on the pulse with our extensive network of play champions and play partners.
When you work with us, you have access to our international network of professionals, play clubs, schools and nurseries. Our unrivalled network allows you to achieve outstanding results without breaking your budget.